WHERE IT ALL BEGAN…
In 2011 co-founders Pip & Tom became disheartened with the quick-fix approach of the fitness industry and wanted a change. Pip sold her first business and the couple sold or gave away all their possessions to travel the world. After 18months abroad, visiting more than 15 countries and living in 3 different continents they came home with a new perspective on wellbeing.
On their travels they noticed all the happiest and healthiest communities did three things;
1) NATURAL FOOD - They ate real (unprocessed) food which was
seasonally grown and locally harvested.
2) NATURAL MOVEMENT - They spent more time on their feet
outdoors than on their bottoms in boxes.
3) NATURAL CONNECTION - They spent more time face-to-face,
being present with their peers than connected to devices.
As a stark contrast when they returned to the UK, Pip worked on a childhood obesity initiative for Public Health England. She witnessed not only the children she worked with but also her peers in the UK were doing the exact opposite! They had replaced real food with convenience food, outdoor movement with indoor seats and face to face connection with Facebook which had caused an outbreak of preventable and reversible lifestyle diseases.